We have maximized the presence on social networks of our client Wistupiku, the largest fast food franchise in Bolivia. We produced great content through the unique tradicional Cochabamba's language. The creativity of our efforts has been well-received, as we have garnered the attention of several media. In less than one year the Facebook community has grown from 15.000 to 71.000 followers. The results achieved in brand awareness are being transformed into economic benefits.